Target Audience: Males, 15-24, although with this magazine it is more likely that the readership could be older than 24 than it is for Kerrang! NME stands for 'New Musical Express' this reflects the young readership who are discovering who they are and what type of music they like, the magazine offers self discovery. Font: Bold Lettering - Attracting the youth, being bold and reflecting teenagers want of being 'different'. The pointed bottom of the 'M' connotes the magazine being cutting edge and offering new music to its young readers Colours - The red, white and black connote boldness; something the readership searches for seeing as the magazine showcases indie music The readership probably spends their time seeing various bands in differentvenues. Heat magazine of the music world- heavily features gossip from the music world Prounounced 'Enemy' - again 'sticking it to the man' its enemy is popular culture, the same enemy as its readership.

Target Audience: Males, 24-44, (woman are aimed too), readership is older due to the fact the features are more in-depth, also the artists are 'serious' ones, acts such as McFly and Busted wouldnt feature .The single lettered title is prominent on the news stands, seeing as other magazines have whole word titles Colours: Red and white - background of red connotes power and danger, with it standing out in the music stand and the white demonstrates how pretigious the magazine is. This is heightened by the fact that the rating Q gives a magazine features on the artists advertising campaign. Also the read and white would appeal to the English readership as these are the colours of the national flag. The 'Q' leans slightly to the left; this shows that the magazine not only covers mainstream acts but also 'left-field' acts that don't usually get coverage in the main news press. The shadowing effect connotes how Q's readership follows them; we trust in the magazine.

The source magazine would have a target audience of 20 -40 .The source’ title is also a title that is used to draw the attention of readers with its bright yellow colour and it dark black background allows the magazine to become impossible to miss. The font size is huge which adds to the effect of it being unfishable and very clear to see. The dark yellow and the black back ground beings a sense of gloom but makes it sound very loud at the same time the lines below the font bring that sense of importance to the title.